Currently in the US, 25% of online activity takes place on the mobile platform. Will the UK follow this trend? Our experience shows it will. It will be even more important for functional design to be carried out by experienced agencies capable of accessing all platforms and client target markets.

If you have any questions about your site accessibility please contact David Morris – 020 7993 4014 www.tasteconsultancy.com

Social Media is about building relationships, building your brand, widening your exposure, it’s also a great way to build links to your site. Link building is becoming more about content and social media, many traditional SEO techniques are much less valuable and sometimes even damaging to your site. Nowadays, the most essential tool for businesses is Social Media. It is important to remember what each channel does best and to focus your efforts to get the maximum return for your efforts.

If you come from a traditional marketing background you might consider taking a training course or two to update your skills. A Social Media course paired with some SEO training would set you well on your way to creating a formidable Social Media presence for your business. On the social-media-platform Facebook users can ‘Like’ your company or product, and you can encourage discussion and feedback on your account. This can be invaluable. According to Facebook they have more than 800 million active users. That’s a lot of people you can potentially reach.

Use Facebook to: Share the best of other information on the web Answer customer enquiries in full Run competitions Share your own blog posts Start discussions – try posting a question or ask an opinion You can post relevant links to your posts on other relevant pages and groups LinkedIn is more of a marketing tool than you might imagine. It’s not all about resumes and CV’s.

The best way to use LinkedIn for marketing in to join lots of groups relevant to your product or service. You can use these to post up links to articles you have written but remember that most groups are looking for discussion and won’t like it if you simply post links. Try and stimulate a debate with each post.

Things you can do with LinkedIn: Start a debate – this can provide you with some good unique content for a post. Use groups to connect with people – you have the option to connect with other members of a group, a good way to build your network. Get answers to questions Set up a Google+ profile. At the time of writing there are no business pages allowed, but they will be coming. It’s a good idea to build up a following before that happens. It’s a bit like Facebook but a lot cleaner.

Google have many tricks up their sleeve and many other services they offer are integrated with Google+. Unlike Facebook relationships don’t need to be mutual, you can circle someone even if they don’t circle you back and vice versa. When people share your links on Google+ it can effect your search engine ranking. If people have you in circles then your +1′s and shares will effect their search results when they are logged in.

You can use Google+ for: Getting the latest news about what is happening in your niche or market Follow some great and interesting people and try and build relationships with them Adding your own opinion to a post that includes a topic link is good You can use it a bit like a mini blog You can share links to your posts Twitter can become a valuable Social Media asset to your company.

You can use twitter in a number of ways: Sharing your blog posts and those you may write for others. Sharing the best or latest news you find on the web Searching for and connecting with key infulencers in your niche or field Offering customer service Advertising offers Product Support If you’re attempting to create sales from Twitter, think about offering a ‘Twitter exclusive’ voucher code or discount offer. YouTube is sometimes a criminally under used resource for businesses. whilst many SEO experts believe that it’s power in terms of Search Engine Optimisation has diminished recently, it’s still appearing in search and we have found that posts containing video often out rank those without. Start up your own YouTube channel and fill it with interesting, different content.

Here’s a few suggestions of what to do with YouTube: Upload videos that show how to use your product in interesting ways Describe why your service will make your clients life easier Create a How To using a screen Capture tool Record an Interview with an expert.

You can use Google hangouts or Skype to do this: Use other peoples useful YouTube videos to embellish your own blog and give your inspiration for writing. Link to your business in the description Use your Keywords for SEO in your Title, Tags and Description. Google is changing the whole landscape of Internet search through integration of Google+ with organic and paid search results. Linkbait is any feature or content on your website designed to encourage others to link to your site. This is a very powerful and somewhat underused tool by SME’s. Backlinks are the key to your long term search engine optimization campaign. Having many backlinks from many good websites will help your website climb up the ranks.

These days, people spend more time viewing social media websites than they do viewing just about any other type of site on the Internet.

When we came to this project there were already games made for older handsets using java to run them. We have redeveloped the graphic design and interface and completely re-written the games to bring them up to date. They now run on smart phones using browser based technology. No need for the Apple app store or Android market place, these mobile casino games run in any full Webkit browser.

The integration to the already existing gaming servers was done using PHP, JSON, Javascript with jquery for the animation and a pinch of HTML5.

Surprisingly the Apple iPhone 4 has a problem with high end javascript. This is particularly noticeable in web apps that are launched from the springboard icon. So, we wrote a special version optimized to run more smoothly on the iPhone 4.

The games also seamlessly integrate to the menu system which combines a unified login system with game user history, rules, deposit and many more functions. Again this part was a challenge as we had to use web technologies to get around the back-end system which was already in place for the older java versions of the casino games.

A new kind of gym needs a new kind of website. Taste created an online software platform that not only manages the day to day payments and sign-ups but also controls access to the phisycal doors in the Sutton based gym.

As well as constructing the website, Taste are also involved in the digital marketing for the Go-Gym brand.

Visit the site here:
www.go-gym.co.uk

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The 10 Group are now proud to have asked us to produce a clean and simple corporate website with their top 10 videos as the main focus and that’s exactly what we did. A bespoke back-end video and content management system was built in addition to the front-end design and build featuring a video carousel.

The site uses HTML5 which means it works on smartphones like the iPhone and tablets like the iPad.

See for yourself at:
www.the10group.co.uk

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Please click this link to request for access

Not only daily horoscopes, but also a tarot reading is available in this app. All 22 of the Major Arcana Tarot Cards have been illustrated from scratch by Taste Consultancy and each card has a neat little explanation so that you can learn the meanings too.

What’s your future? Try this app for free. >

We developed the ‘Patty Greehall’s Horoscopes’ iPhone app for Patty. It’s a free iphone app which has an in app subscription for the ‘Daily Horoscopes’

Link to this horoscope and tarot app in the app store >

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Amnesty International commissioned this animated viral facebook game app for their latest campaign around the World Cup. Add your friends faces to the actual game and fight it out in this penalty shootout against three of the worlds worst offenders and then send it on to your mates to watch.

View app on the Amnesty website >

View app on facebook >

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We created a complete new online presence for Cowley Manor and L’Hotel. As well as creating a new brand for Cowley Manor and shiny new websites for the group, TTC has built a bespoke integrated CMS that allows Curious to create new websites and manage their content with a few easy clicks.

www.curioushotels.com >

www.cowleymanor.com >

www.canalhouse.nl >

www.l-hotel.com >

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Complete website build and various printed material.

www.eliteassociates.co.uk >

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Virtual House helps connect members from individual Soho House sites with members in different locations and countries. As well as a recent redesign, members can now receive updates from around the Houses and exclusive offers direct to their inbox or mobile. We’ve also added a nifty new sign up process, a member search interface in flash, editorial in the form of the House blog, twitter and Facebook integration. (featured below)

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